Sport, in all its forms, is essential for human wellbeing and health but also enables friendships, cooperation, mutual understanding contributing to stronger communities. When sport is also connected with other social needs it can become even more significant. As a leader of telecommunication sector in Romania and part of the society, we are determined to be an active player, take the lead and inspire other to get involve and play. Continuing to extend our sport sponsorship policy, in 2015 we became the main sponsor for the Romanian National Football team, for the period 2015-2016. It came naturally as we share the same values: fair-play, integrity and the will to succeed.
Sport is good and Biggest Sports Hour
When sport connects thousands of people from different communities it demonstrates our common needs and interests for healthy leaving and companionship. Besides direct sponsorship, our engagement in supporting sports has another component. Through our sport initiatives we are leveraging donations to social causes, multiplying the outcomes of our efforts with the help of all. In 2015, Telekom Romania, in partnership with SmartAtletic and Getfit, organized the fifth edition of the ―Biggest Sports Hour‖ event in Bucharest, Brașov and Mamaia. Over 50,000 persons (active participants or supporters) took part at 89 sports classes held by 115 national and international trainers. Within the event, over 1,000 people benefited of free medical tests. From the funds raised at this edition, Telekom Romania Foundation acquired the medicine Asparaginaza, necessary to children with leukemia from Fundeni Institute.
Other major event powered by Telekom Romania was the 1st edition of the International Brasov Marathon at which participated over 1200 people. From the funds raised at this edition, Telekom Romania Foundation covered the therapy costs for 10 children with autism within “Cristal Children” Association.
Also, the company supported other two traditional sport events very appreciated and loved by all the runners, namely Gerar Semimarathon – a competition with high level difficulty because it rolls out on heavy snow weather and Forest Cross – a traditional competition that aims to raise funds in order to plant trees in the deforested areas of the country.