telekom_3Values and guiding principles


Become the no. 1 integrated operator in the Romanian market, with a sustainable position in all segments and geographies, capturing fixed-mobile synergies across the value chain, to deliver customer excellence, with a highly efficient and focused operating model

We are determined to achieve our vision by fulfilling the promise of technology, that to support and enhance a good life for people without compromising the ecosystem or the prospects of later generations.

Society’s base of information and knowledge is developing drastically. In order to accompany changes in customer behavior and support innovative development of digital technologies, Telekom Romania continuously puts itself to the test to further develop its vision and ambition.

Corporate culture is a key factor in this development process and the Guiding Principles serve as the cornerstone that forms this culture. The company values were therefore enhanced to create the current Guiding Principles. They define how we behave and represent our values and beliefs. However, the Guiding Principles are not only meant for internal use, but also for dealing with Telekom Romania external environment as well. They help emphasize the company’s social commitment.

They are a key tool in our human resources activities. They form the basis of reliable cooperation at the company and help us keep delighting our customers with our products and services. We regularly communicate the Guiding Principles via our internal communication to help incorporate them into our employees’ everyday work routines. Also, we are developing projects and internal actions considering our values and to this end, we also host our annual Guiding Principles Day underling their importance and benefits at employee level.


How do we want to work?

Our code of conduct

The following principles describe what should characterize our dealings and interactions with third parties and with others within our company. They also serve as the basis for our Code of Conduct, explaining what they mean in our daily work as well as their tangible and practical impact.

  • Customer delight and simplicity drive our action

    This is about the core asset of the company, the customer. It’s about the thoughts, emotions, needs and experiences of customers. They drive Telekom’s success.

  • Respect and integrity guide our behavior

    The second Guiding Principle is not only about respect among colleagues. This is also about the appreciation of customers, partners, suppliers and shareholders and for society and the environment.

  • Team together – Team apart

    The third Guiding Principle relates to the culture of cooperation. As a team, issues must be discussed openly. There has to be room for different opinions and serious discussions. But when a decision is made, it is final and will be implemented accordingly.

  • Best place to perform and grow

    For Telekom to become the most highly regarded company in the industry, it needs good, motivated employees. Therefore, this Guiding Principle is an obligation for all managers to recognize individual commitment and success and to offer a positive environment with opportunities for professional development.

  • I am T – Count on me

    The fifth Guiding Principle is the personal commitment of every employee. This means, for example, that each and every colleague is personally committed to finding a solution to a customer’s problem. The customer may be a consumer, but also a colleague, business partner or another corporate partner.